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PACT Brand
The PACT Brand
The PACT brand is more than a logo or color scheme. It’s the definition of who we are—it’s our personality.
How to Use Our Brand Guide
PACT has developed brand guidelines to ensure a consistent and unified identity. When creating print or digital materials, please follow these guidelines to help us maintain a strong, cohesive brand presence. These guidelines support communication and design, enabling us to speak with one clear voice—building a stronger PACT together.
PACT Colors
These are our approved brand colors. Using this palette helps us keep a consistent and recognizable look across all communications.
#B12128
Red
- Primary
- Pairs with white text (#FFFFFF)
#101820
Black
- Primary
- Pairs with white text (#FFFFFF)
#F2F1F0
White
- Secondary
- Pairs with black text (#000000)
#D9D9D6
Light Grey
- Accent
- Pairs with black text (#000000)
The typography.
Typography is the easiest way to create a consistent visual voice.
Times New Roman
Use: Body copy
Style: Regular
Size: 12px
Bitter
- Font 3 within Smart Sites
- This is a decorative accent font used for component headings, quotes, or callout text areas.
- Download this font
PACT Logos
A logo, at its core, represents an organization at its highest level. For PACT, it represents character, history,
academics, and a unique community.
Primary Academic Logo:
The wordmark and shield are equally important and a stamp of quality.
- The SHIELD communicates stability, tradition, and strength and represents academia.
- The PANTHER represents power, courage, and valor. The sensation of movement conveys action, growth, and a forward-looking perspective.
Alternative Academic Logo:
When space is tight, you can use the vertical version of our logo—designed to fit seamlessly without losing impact.
The Spirit Logo:
Pulled from the main logo, the black panther serves as our spirit logo. It’s designed to be fierce for the athletic field, yet approachable enough for our younger students.
Requesting a Logo
Choosing the right file format for each logo is important. Consider whether your logo will be used for digital display or print before requesting. To request a logo file, email news@pactcharter.org.
Thank you for retaining our brand identity!
Questions? Just ask!